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The Loft Times Square

1604 Broadway, 4th Floor
New York, NY 10019 United States Get Directions

Welcome to The Loft Times Square — NYC’s Ultimate Latin Music & Party Destination

Step into The Loft Times Square, the most vibrant party venue in Times Square, where Latin rhythm meets New York City nightlife. Located at 1604 Broadway (2nd Floor) inside Dramma Nightclub NYC, this sleek, high-energy space offers the best Latin party experience in the city — a perfect destination for birthdays, bachelorette parties, bachelor celebrations, anniversaries, corporate events, graduations, and more.

Whether you’re coming for a night out with friends or planning your next big celebration, The Loft Times Square NYC delivers an unforgettable mix of reggaeton, merengue, bachata, salsa, and hip hop in one of the most iconic locations in the world. Follow us on TikTok or Instagram for upcoming events or free giveaways.

💃 The Best Party in Times Square

When it comes to Times Square nightlife, no venue brings the same passion, music, and energy as The Loft Times Square nightclub. It’s more than just a club — it’s a celebration of Latin culture and NYC nightlife.

Every weekend, top DJs and performers set the stage for an electric night filled with the hottest reggaeton party vibes, pulsing lights, and an energetic crowd ready to dance. The Loft Times Square is the go-to destination for those who crave authentic Latin music — from salsa and bachata to merengue and perreo — all in a world-class party environment.

🥳 Celebrate Any Occasion in Style

No matter the celebration, The Loft Times Square makes it unforgettable. Our venue is ideal for:

🎂 Birthday Parties – Make your special day one to remember with The Loft Times Square birthday packages that include VIP tables, bottle service, and music that keeps the energy high all night.
💍 Bachelorette & Bachelor Parties – Celebrate your last single night in style with NYC’s hottest Times Square nightclub experience.
❤️ Anniversaries & Romantic Celebrations – Dance the night away to salsa, bachata, and Latin love songs with someone special.
💼 Corporate Events & Team Parties – Add Latin flair to your next company event in the heart of Times Square.
🎓 Graduations, Promotions & Milestones – Whether you’re finishing school or hitting a career goal, The Loft Times Square is the ultimate place to celebrate your success.
💔 Divorce Parties – Start your new chapter with laughter, music, and the best Latin party in NYC.

With premium sound, stunning lighting, and a vibrant dance floor, every event at The Loft Times Square feels like a VIP experience.

🥂 The Loft Times Square Bottle Service & VIP Packages

For guests who want an elevated experience, The Loft Times Square bottle service offers exclusive access to private seating, dedicated servers, and top-shelf spirits. Choose from a range of VIP table packages perfect for birthdays, special events, or group celebrations.

Our bottle service menu features top brands, champagne options, and mixers to keep the drinks flowing all night. Combined with a Latin soundtrack of reggaeton, merengue, bachata, and salsa, you’ll have everything you need for the best party in Times Square.

💄 Dress Code at The Loft Times Square

The Loft Times Square maintains a stylish and upscale dress code to match its energetic atmosphere.

Dress to impress — trendy, fashionable attire encouraged.
No athletic wear, flip-flops, or excessively casual clothing.
Costumes are welcome during themed events like Halloween, Thanksgiving Eve, Christmas parties, and New Year’s Eve celebrations.

Our goal is to create a polished, fun environment where everyone feels great and looks their best while enjoying Times Square nightlife.

🎶 Latin Music, NYC Vibes

At its core, The Loft Times Square NYC is about the music — and no one does Latin music parties like we do. Our DJs spin a nonstop mix of:

Reggaeton — the hottest Latin hits and urban beats
Salsa — timeless classics and dance-floor favorites
Merengue & Bachata — romantic, rhythmic tunes perfect for couples and dancers
Hip Hop & Top 40 — a touch of mainstream NYC energy

From the beats of Bad Bunny and Karol G to the grooves of Romeo Santos and Aventura, the soundtrack at The Loft Times Square celebrates the best of Latin and urban music.

📅 The Loft Times Square Upcoming Events

There’s always something happening at The Loft Times Square! Our calendar includes special themed nights and holiday parties, such as:

🎃 Halloween Parties – NYC’s most talked-about Latin Halloween bash.
🍂 Thanksgiving Eve Blowout – Kick off the holidays with Latin beats and VIP vibes.
🎄 Christmas Weekend Parties – Celebrate with friends in true New York style.
🎆 New Year’s Eve Gala – Ring in the new year with Times Square lights, champagne, and Latin music energy.

Stay tuned to our official site and social media for The Loft Times Square upcoming events and ticket releases.

🎟️ The Loft Times Square Tickets

Tickets for all events are available online and through MTS Productions, our official event partner. Secure your spot early — events frequently sell out due to high demand. Search for The Loft Times Square tickets to find the latest party listings and exclusive promotions.

⭐ The Loft Times Square Reviews

Guests rave about the atmosphere, music, and service at The Loft Times Square nightclub:

“Best Latin party in NYC! The DJs play everything from reggaeton to salsa — non-stop fun.”
“Amazing place for a birthday! Great bottle service and the crowd was incredible.”
“Perfect Times Square nightclub vibe — upscale, exciting, and full of energy.”

Come experience for yourself why The Loft Times Square consistently ranks as one of the best party venues in Times Square.

📍 Location & Directions

The Loft Times Square is conveniently located inside Dramma Nightclub NYC at:
📍 1604 Broadway, 2nd Floor, New York, NY 10019

Located in the heart of Times Square, we’re just steps from major hotels, restaurants, and attractions. Arrive by subway, car, or rideshare and dive into the pulse of Times Square nightlife.

💬 Plan Your Next Celebration at The Loft Times Square

Whether you’re organizing a private event, planning a birthday, or just looking for the best party in Times Square, The Loft Times Square is ready to deliver an unforgettable night. Our team specializes in curating personalized packages that fit your celebration style — from Latin parties to corporate events.

Come for the music, stay for the energy, and experience why The Loft Times Square NYC is the heartbeat of New York’s Latin nightlife.